DIA Light / DIA Richesse

L’Oréal Professionnel’s next generation in “Tone on Tone” colour – for clients who want Ammonia-free colour with radiant tones.
DIA Light is specifically formulated for maximum shine and condition on coloured hair.
DIA Richesse is ideal for first time colour and covering white hair.

What are DIA Light and DIA Richesse?

DIA Light is the first acid Tone on Tone colour: that can cater for even the most technical of hair colouring services and makes colour personalisation and colour correction far easier:
- Luminous reflects
- Vinyl shine
- Beautifully even coverage, even on sensitised hair


DIA RichesseThe rich Tone on Tone colour to enhance natural hair and bring new customers to colour without constraints or long-term commitment. More coverage:
- Up to 70% white hair.*
- Rich, deep reflects
- Exceptional softness
*on base shades


What one to choose?
DIA Light is perfect for the kind of girl who likes to change her hair alot – who likes to go from blonde to red and who really likes to have fun with her hair as the possibilities with DIA Light are endless. DIA Light not only moisturises the hair but gives it an amazing shine and gloss. It darkens the hair up to two levels and changes the tone. DIA Light Rocks!


DIA Richesse Ammonia-free colour with white hair coverage of up to 70% on base shades. Rich, deep reflects and exceptional softness. Ideal for Natural Hair or hair with up to 70% white hair. With the expertise of your professional hairdresser and an in-depth colour consultation you can achieve your perfect look Improved alkaline Tone on Tone technology that is ideal for natural hair and covering first white hair. Depending on the service provided by your professional hairdresser total service time may vary. Up to 1.5 levels

Contact Passion Hair Salon, 6 Abbey House, Main Street, Clonee for expert DIA Light/DIA Richesse Hair Colouring or call (01) 801-5450 to make an appointment.